Are Computer software Download Internet sites Nevertheless a Viable Marketing and advertising Concept?

Do not get me wrong, I’m all for the principle of free of charge software down load web sites and at one particular minute I was thoroughly convinced that it was the only way to get visitors and clients to buy new software by means of the Web. Nowadays, I never know if that still holds correct. I am beginning to have my doubts. Like every little thing in daily life, items alter, and 1 has to keep up with those changes or chance being left driving.

purchase to pay of years back again I aided a single of my sons with a application component that he experienced produced and desired to sell via the evident advantages of the internet, which following a lot more than 10 many years in our nation, was just commencing to bear fruit. We timidly started out submitting the computer software to the different download sites a task that I taken care of individually whilst he struggled with the advancement of the company software that he was doing one-handedly. At that moment in time, I experienced to fill out all the kinds by hand, which was not an straightforward or an fulfilling task by any signifies.

Anyhow, due to our merged commitment and the traffic generated by the down load internet sites, companies from all over the entire world started to get the ingredient and the automatic PAD file on autopilot took absent the force of filling out types from my palms. Without genuinely becoming capable to know specifically in how a lot of web sites the software program was registered and performing, the results had been quite very clear: this was the way to offer in Web for this particular merchandise. At the exact same time, we noticed that the property web site that harbored the software program obtained extremely minor attention from the research engines and Google was just beginning its astonishing upward profession, but we didn’t worry way too considerably simply because the free of charge down load websites were performing all the perform.

This comfy financial predicament lasted about 4 or five several years, but began to dwindle in the last few of many years, and items have grow to be unsure, to say the the very least. We started to fear about the durability of a application that had most likely outrun its daily life-cycle choices. My son quickly began to make some badly-required revisions in the original source code, migrating it to other programming languages, commenced to depend on new purposes like WinForms, WPF and Silverlight to spruce up his output and did a whole make-in excess of of his website.

None of this has been straightforward and income haven’t been anyplace like prior to, but a single thing that has certainly changed is that the search engines began to identify the internet site and only a number of of the leading download web sites are still liable for a significantly more compact element of the visits to the site. In our circumstance it really is almost certainly simply because our solution received missing in the shuffle someplace between the countless numbers on hundreds of various applications that hit the marketplace each and every day. We still haven’t been able to really set our fingers on what has took place, but realizing that we no lengthier can depend totally on third-party targeted traffic has made us much more acutely aware of the excellent challenge that we have forward if we want to keep in company.


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